Monthly Archives: November 2011

Young Marketing Forum Meeting: 24/11/11 (Priya)

Last week we attended our third (I could be wrong, so don’t hold me to that!) Young Marketing Forum meeting. I think it was probably the most interesting meeting we’ve had so far, even though I was unusually quite thanks to the pressures of being in final year at university.

Before I go any further let me tell you a bit about the Curve Young Company – Young Marketing Forum. Basically, the Communications team pick our brains about what our opinions are regarding different communications activities that they are currently undertaking and proposing to undertake at Curve, Leicester. Does that make sense? Eventually we will all be able to get our hands ‘dirty’, so to speak, and get involved in an actual marketing campaign. That’s what we’re about, in a nut shell!

So, now that I have bought you up to speed (I hope), let’s talk about last Thursday’s Young Marketing Forum meeting. In the meeting we were brainstorming about what the best ways would be to reach audiences and to inform them about several of the productions being held at Curve. The productions that were under discussion were ‘Gypsy’ and ‘Hotel Paradiso’, after which we discussed other productions that individual members were looking forward to seeing. For example, I am sure someone was talking about wanting to see ‘The Butterfly Lion’ (Chris, I think that was you!).

I really like the fact that the Communications team at Curve are so open to the ideas that we come up with and that they generally take our suggestions on board. What I’m looking forward to doing the most, apart from seeing how the Communications team work our suggestions into their communications activities, is actually working on a real marketing campaign. I think this is because I come from a creative background and I have studied a variety of marketing modules whilst studying Business Studies at De Montfort University, so naturally the idea of working on a campaign is going to appeal to me. It will be good to see how the skills and knowledge I’ve developed whilst studying at DMU translate, if at all, into a real marketing environment.

The only ‘negative’ (I say ‘negative’ because it’s not really a negative) about the meeting on Thursday was that I think when we discuss things in small groups and then come together as a big group, it’s more effective because it increases the engagement of the whole group and it gives everyone a chance to contribute in some way. Although, that is just my opinion!

Anyway, I am going to have to love you and leave you now. Our next meeting is on Thursday 8th December 2011 (OMG it’s already Decemeber!!!) and, if I’m not mistaken, somebody else will be writing a post about it.

So, until the next time!


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Diwali 2011 Celebrations at Curve

Last week saw the largest scale Diwali celebrations at Curve to date. These formed part of city-wide festivities in Leicester, home to the biggest Diwali celebrations outside of India!

The events included three studio productions, a national South Asian dance symposium, a free saree exhibition and free foyer entertainment at ‘CurveBall’

The Saree exhibition on the mezzanine, curated by Belgrave Road retailer Anokhi Sarees.
The exhibition was opened on Diwali by Councillor Manjula Sood and three generations of the Modha family, who own Anokhi Sarees.

Watch highlights from Pukaar News here:

‘Curveball’ offers free foyer entertainment on the last Friday of the month. For Diwali on Friday 28 October, Curve’s foyer was brought to life by Bollywood dancing accompanied by the World Groove Orchestra.

The events had a great response from audiences and Bachchan Haule Haule and Amaas enjoyed sell out performances.

If you experienced any Diwali events in Leicester, let us know.

We’re already looking forward to next year’s Diwali!

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