I’ve lost count of just how many Young Marketing Forum (YMF) meetings the forum has had, but it was only during the last meeting that we finally found out some details about Curve Young Company’s new spring/summer production. However, due to the fact that it’s a devised piece, these details could change by the time the forum meets again. For those of you who aren’t familiar with or can’t remember what devised theatre is, let me explain.
Devised theatre is a form of theatre where the show’s script originates from the collaborative work by a group of people. It can be the performers themselves, as was the case with ‘Hotel Paradiso‘ by Familie Floz, but it doesn’t have to be. It is my understanding that the Young Productions group are coming up with the ideas for the stories, but an up-and-coming scriptwriter is going to piece them all together into one coherent show. I think that’s right, although don’t hold me to it!
On the one hand it’s exciting because you’re kept on your toes, but on the other hand it’s difficult – for the YMF, especially – to know just what to communicate to the public. The reason for this is because it has to be vague enough so there’s room to make any necessary changes to the show, but clear enough to give the public an idea of what the show is going to be about/like.
I have some experience with this type of theatre because a very long time ago, when I was in secondary school in London, I took part in something similar. I initially only participated because of my friends, but I am so glad I did because I picked up a load of transferable skills that have come in quite handy whilst I’ve been working with the forum. Basically, what we had to do was to ultimately devise a show to be staged at Ilford Town Hall. I remember feeling quite overwhelmed because I was involved with scripting the show, naming the show, getting sponsorship for the show and marketing the show – which was the most challenging aspect because, like I previously said, it’s difficult to know what to tell potential sponsors about the show and what information to put on the marketing materials for the show when it’s continually changing.
The details that I know so far, and am allowed to tell you about, are;
- Initially the show was going to be a double-bill, with the group splitting into two depending on their age, but it has now been decided that both groups are going to work together to produce one fantastic show. I think the forum is happy with this decision because it means that we now only have to think about marketing one show, as opposed to two.
- It looks like the show is going to be inspired by London 2012 and the themes from the Olympics are going to be incorporated into the stories. I think that’s an excellent idea because it will provide some structure to the show and it’s capitalising on something that’s only going to grow in popularity – London 2012. However, as opposed to being purely sports-orientated, I think the show it going to be more rooted in real-life and the audience are going to be able to identify with the core meanings behind each story. Does that make sense?
- Presently, the show is going to tell a number of different stories that tie-in with the themes of London 2012. These shows are probably going to be told using a variety of different approaches, including; dance, interviews, physical, monologue, etc. That’s the element that I am most looking forward to seeing, in addition to finding out what the tone of the show will be. Will it be comedy, inspiration, emotive, all three? Only time will tell!
I think those are the main points to mention in relation to the impending Curve Young Company’s Spring/Summer show, although if there are any others I am sure one of my fellow forum members will write about them and fill in the gaps.
The challenge for the Young Marketing Forum, in my opinion, is the communication of the show to the public. As I previously mentioned, due to the nature of devised theatre, we can’t be too specific about what the show is going to be about or be like because it could all change – especially as the show is in its improvisational stage – yet, we can’t be too vague because we want to convey a sense of what the show will have in store. In addition, this is something that we immediately need to think about and pin down because we need to create a title-treatment for Curve’s website, alongside details about the show. However, once we’ve all decided on this, everything will be set in motion such as the title-treatment can be produced, the leaflets can be designed and printed and we can all breathe a little easier!
I don’t think there’s much more to add, but the forum will definitely keep you up to date with the gossip in relation the new show.
Until next time,