This month has been especially busy for the Digital and Online Team of the Young Marketing Forum, as this month we have prepared, cast and produced a trailer for the Curve Young production Game Face, assisting us with this task is aspiring photographer Briony Latter who helps us to bring our vision to life.
Online and Digital Team- Ricky and Victoria with Briony Latter. Photo courtesy of Jamil Teja.
The concept for the trailer, was conceived from an inspiration image featuring a teenage girl holding a quote from author E.B. White, the initial quote did not fit the direction we were looking to pursue, but the expression, mood and feelings that the picture evoked were striking to members of the Marketing Forum, from this stimuli we wanted to create something that was simple, but allowed viewers to engage and recall relevant thoughts based on the questions we were asking – I guess you could say that the finished product, was designed to allow us all to interpret the questions in our own way, as after all we all see the world in a different way.
Does everyone have the same opportunities? Photo courtesy of Briony Latter.
From the initial concept, we were able to meet the cast who I have to say were great fun to work with, so after watching short extracts from the rehearsals it was time to make a difficult decision, which members of the Young Company would represent the final 8 Olympic values that we wanted to show? We wanted to show the personalities of the Young Company, whilst still retaining the key values which we were trying to convey. And I have to say the list was changing right up until the final 8 were told that they would be featured in the campaign.
After casting was complete we had to finalise the 8 themes, and also the order we wanted to present them, one key thing to note here is that although some elements were planned, we wanted to keep it relaxed; but not too relaxed that it was chaos ;-).
Is determination everything? Photo courtesy of Briony Latter.
Throughout our meetings Briony was able to see our thought process and also provide us with a technical prospective, we wanted our actors to convey the Olympic values through their screen time, and give the audience an opportunity to think about how the questions affect them in their everyday lives, and allow many different interpretations.
On the 8th May we agreed the layout, our young actors arrived- and then the transition from paper to reality began. We started by briefing the cast, and giving them an idea of the shots we wanted, as the video was reliant on still images, it was imperative that each shot was consistent with the previous, and blended seamlessly into the next, the shoot lasted just over 1 hour, and in that time over 600 still images were taken.
Between the main title shot, we wanted to add images of inspiration both from rehearsals, so that the audience can see the development of the piece. And also inspirational and metaphorical references, I cannot tell you specifically what each picture means, as that is for you to decide.
I am glad that as a team, we were able to explore some of the values we were trying to convey, mostly that success starts with opportunity as the Communications Team at Curve, placed a lot of trust in us to create this teaser and gave us an opportunity to shine, but opportunity alone does not equal success, you have to work hard to achieve your goals and above all enjoy the journey.
Tickets and Information: 0116 242 3595 / www.curveonline.co.uk
Are you part of the Game Face cast? Keep us updated with how rehearsals are going here and have a go at writing your own blog – get in touch with Lucy Pickering firstname.lastname@example.org to find out more.