Category Archives: CYC Marketing Forum Meetings

Fen Blog 3

Today is the casts last Wednesday rehearsal before their full week of tech and dress runs next week. As I haven’t visited for a while, the setup is more extensive as they now have a smashing brown carpet to represent their field, amongst many more props I’ve not seen before. Before they begin, the cast are practicing the ‘Harlem Shake’ – not sure this is part of the play!
I feel a bit lonely as the cast leave the room to talk to Demon FM. I’m pleased to see that they are taking an interest this year and that students are helping to promote their fellow students, it really heightens this production as being about the talent of DMU students. Everyone reappears in their costumes; they all look fetching in their light denim jeans, woolly jumpers and flowery housewife aprons. Tim surprises the group with metal buckets which they all seem especially excited about, particularly Becca who has to sit on one – Time does an impression of how she would sit on the plastic one, you can imagine.
Tim is telling everyone about their visitors for this evening – production team and set designers as well as photographers. He tells the cast that Curve’s photographer Pamela Raith will be taking photos of their tech rehearsal and that the cast can have copies for their CV. This is excellent for the cast members thinking about a professional career in acting and is an added bonus to this experience in general.
The first scene they run through is intense, frightening. The costume adds to the atmosphere but the acting has come on even more since my last visit.
I can’t continue much more as the cast then did a full run through and to explain how it went would be giving too much away. All I know is that I left the theatre feeling really emotional and I wasn’t sure why! A sure sign of brilliant acting and directing, of course. Read my interview with the cast to find out exactly how this experience has been for them.

Advertisements
Tagged , , , , , , , , ,

Curve Young Company’s 2012 Show – What’s Going On?

I’ve lost count of just how many Young Marketing Forum (YMF) meetings the forum has had, but it was only during the last meeting that we finally found out some details about Curve Young Company’s new spring/summer production. However, due to the fact that it’s a devised piece, these details could change by the time the forum meets again. For those of you who aren’t familiar with or can’t remember what devised theatre is, let me explain.

Devised theatre is a form of theatre where the show’s script originates from the collaborative work by a group of people. It can be the performers themselves, as was the case with ‘Hotel Paradiso‘ by Familie Floz, but it doesn’t have to be. It is my understanding that the Young Productions group are coming up with the ideas for the stories, but an up-and-coming scriptwriter is going to piece them all together into one coherent show. I think that’s right, although don’t hold me to it!

On the one hand it’s exciting because you’re kept on your toes, but on the other hand it’s difficult – for the YMF, especially – to know just what to communicate to the public. The reason for this is because it has to be vague enough so there’s room to make any necessary changes to the show, but clear enough to give the public an idea of what the show is going to be about/like.

I have some experience with this type of theatre because a very long time ago, when I was in secondary school in London, I took part in something similar. I initially only participated because of my friends, but I am so glad I did because I picked up a load of transferable skills that have come in quite handy whilst I’ve been working with the forum. Basically, what we had to do was to ultimately devise a show to be staged at Ilford Town Hall. I remember feeling quite overwhelmed because I was involved with scripting the show, naming the show, getting sponsorship for the show and marketing the show – which was the most challenging aspect because, like I previously said, it’s difficult to know what to tell potential sponsors about the show and what information to put on the marketing materials for the show when it’s continually changing.

The details that I know so far, and am allowed to tell you about, are;

  • Initially the show was going to be a double-bill, with the group splitting into two depending on their age, but it has now been decided that both groups are going to work together to produce one fantastic show. I think the forum is happy with this decision because it means that we now only have to think about marketing one show, as opposed to two.
  • It looks like the show is going to be inspired by London 2012 and the themes from the Olympics are going to be incorporated into the stories. I think that’s an excellent idea because it will provide some structure to the show and it’s capitalising on something that’s only going to grow in popularity – London 2012. However, as opposed to being purely sports-orientated, I think the show it going to be more rooted in real-life and the audience are going to be able to identify with the core meanings behind each story. Does that make sense?
  • Presently, the show is going to tell a number of different stories that tie-in with the themes of London 2012. These shows are probably going to be told using a variety of different approaches, including; dance, interviews, physical, monologue, etc. That’s the element that I am most looking forward to seeing, in addition to finding out what the tone of the show will be. Will it be comedy, inspiration, emotive, all three? Only time will tell!

I think those are the main points to mention in relation to the impending Curve Young Company’s Spring/Summer show, although if there are any others I am sure one of my fellow forum members will write about them and fill in the gaps.

The challenge for the Young Marketing Forum, in my opinion, is the communication of the show to the public. As I previously mentioned, due to the nature of devised theatre, we can’t be too specific about what the show is going to be about or be like because it could all change – especially as the show is in its improvisational stage – yet, we can’t be too vague because we want to convey a sense of what the show will have in store. In addition, this is something that we immediately need to think about and pin down because we need to create a title-treatment for Curve’s website, alongside details about the show. However, once we’ve all decided on this, everything will be set in motion such as the title-treatment can be produced, the leaflets can be designed and printed and we can all breathe a little easier!

I don’t think there’s much more to add, but the forum will definitely keep you up to date with the gossip in relation the new show.

Until next time,

Priya

Tagged , , , , , , , , , , , , ,

Happy Holidays!

Hi guys,

Don’t worry; my post is going to be short and sweet.

I hope you have all read about the details of our next meeting on the CYC Marketing Forum Facebook page, we’re next meeting on Thursday 5th January 2012 (Woah, I am going to have to get use to writing/typing that!).

Anyway, I just wanted to take this opportunity to wish everyone, the Communications team, my fellow CYC Marketing Forum peeps and everyone else at Curve, a magical Christmas and a wonderful New Year. It’s been a great working with you all and I look forward to the fun times ahead in 2012.

I look forward to catching up with you all in the new year!

Priya x

Tagged , , , ,

Young Marketing Forum Meeting: 24/11/11 (Priya)

Last week we attended our third (I could be wrong, so don’t hold me to that!) Young Marketing Forum meeting. I think it was probably the most interesting meeting we’ve had so far, even though I was unusually quite thanks to the pressures of being in final year at university.

Before I go any further let me tell you a bit about the Curve Young Company – Young Marketing Forum. Basically, the Communications team pick our brains about what our opinions are regarding different communications activities that they are currently undertaking and proposing to undertake at Curve, Leicester. Does that make sense? Eventually we will all be able to get our hands ‘dirty’, so to speak, and get involved in an actual marketing campaign. That’s what we’re about, in a nut shell!

So, now that I have bought you up to speed (I hope), let’s talk about last Thursday’s Young Marketing Forum meeting. In the meeting we were brainstorming about what the best ways would be to reach audiences and to inform them about several of the productions being held at Curve. The productions that were under discussion were ‘Gypsy’ and ‘Hotel Paradiso’, after which we discussed other productions that individual members were looking forward to seeing. For example, I am sure someone was talking about wanting to see ‘The Butterfly Lion’ (Chris, I think that was you!).

I really like the fact that the Communications team at Curve are so open to the ideas that we come up with and that they generally take our suggestions on board. What I’m looking forward to doing the most, apart from seeing how the Communications team work our suggestions into their communications activities, is actually working on a real marketing campaign. I think this is because I come from a creative background and I have studied a variety of marketing modules whilst studying Business Studies at De Montfort University, so naturally the idea of working on a campaign is going to appeal to me. It will be good to see how the skills and knowledge I’ve developed whilst studying at DMU translate, if at all, into a real marketing environment.

The only ‘negative’ (I say ‘negative’ because it’s not really a negative) about the meeting on Thursday was that I think when we discuss things in small groups and then come together as a big group, it’s more effective because it increases the engagement of the whole group and it gives everyone a chance to contribute in some way. Although, that is just my opinion!

Anyway, I am going to have to love you and leave you now. Our next meeting is on Thursday 8th December 2011 (OMG it’s already Decemeber!!!) and, if I’m not mistaken, somebody else will be writing a post about it.

So, until the next time!

Priya

Tagged , , , , , , , , , , ,